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- Client: Icatu
- Date: 2020
- Project: Unique Marketing Action
Marketing Strategy . Creative Direction . Identity Design . UI/UX
Strategic digital
design excellence.
Icatu is one of the biggest Insurance companies in Brazil, and Unique is a brand for the top clients of this company.
The action consists of an experience in partnership with Vinu, a wine club that selects the labels according to customer’s tastes. It is based on a quiz, developed and successfully tested by Tim Hanni, the first Master of Wine from the USA, resulting in the right taste bet for each customer. At the end of the action, a wine as a gift is delivered to the customer.
Work done at Cuca Design Studio.
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