Educatu

In an initiative by Icatu to empower and train its sales force—brokers—with courses and information about the life insurance and retirement plan market, the company launched a fully online learning platform in 2019, when such initiatives were uncommon in Brazil.

We were tasked with creating the naming, logo, visual identity, and promotional materials for the launch of the digital platform. Additionally, we had the opportunity to collaborate with the app's company, bringing in our developers team to contribute to the creation and implement some enhancements.

Work done at Cuca Design Studio.