Plano de Vida

To raise awareness among clients about combining a financially stable future with protection against the unexpected, Plano de Vida Icatu was created. This comprehensive communication concept brings together planning and protection, demonstrating that Icatu is present in its clients' daily lives with solutions for every stage of life.

We developed the branding, visual identity, and printed materials to assist brokers and enhance client understanding. Through various pieces, we encouraged the adoption of the complete solution: Retirement Plan and Life Insurance.

Work done at Cuca Design Studio.