Life Insurance Simulator

The X-Ray Simulator was developed to assist Icatu brokers in finding the ideal life insurance for their customers. In collaboration with the marketing department of Icatu, we designed the customer journey within the simulator. This allows users to receive a comprehensive diagnosis of their finances and life details by filling in their personal information, helping them identify the most suitable life insurance with corresponding coverage and costs.

We created the entire visual identity of the simulator, focusing on the journey, interface, and user experience in a responsive manner. This ensures easy access via both mobile devices and the broker's computer screen, providing a seamless and efficient experience alongside the client.

Work done at Cuca Design Studio.